Episode 13: Dog Tag Bakery
In this uplifting episode of the We’re Good podcast, host Lee Ann Necessary Brownlee takes you inside Dog Tag Bakery in the heart of Georgetown, D.C. As Hillary Richonne, Communications Director will warn, don’t be fooled by the sweet smells and cupcakes. While the cupcakes are on point, this is not just a bakery. It’s a launchpad for military veterans, spouses, and caregivers to rebuild their futures through entrepreneurship, education, and an unshakable community.
You’ll meet Nerissa Alford, an Air Force spouse who shares how Dog Tag became her “year of me” after decades of moving with her military family.. With little business background, Nerissa learned everything from budgeting to pitching—plus she crushed her fear of public speaking. Her story is one of many—real people pivoting, rediscovering their purpose, and dreaming big.
And the alumni network? It’s “next level.” These graduates don’t just leave with a business certificate from Georgetown University—they gain lifelong friends, cheerleaders, and collaborators. From WhatsApp group chats to networking events, they continue to show up for each other. Many even launch nonprofits that support other veterans, proving that the ripple effect is real.
You’ll hear touching stories of transformation, like a fellow who traded her dream of a bakery for a thriving career in writing and advocacy due to health challenges—thanks to Dog Tag’s honest, personalized support.
With a stage as vital as the oven, this fellowship is where confidence rises, stories are owned, and futures are built. And the best part? That latte or cookie you buy at Dog Tag helps fund the mission.
✨ Whether you're a veteran, a supporter, or just love a good comeback story—this episode will uplift, inspire, and make you want to get involved. Press play—you’ll leave believing in second chances.
Listen to the episode on Apple Podcasts, Spotify, Amazon, iHeartRadio, or on your favorite podcast platform. You can watch the episode on our YouTube Channel here.
Hope you liked this episode. Please connect with us. Leave us your feedback here.
Subscribe & Review
If you like what you’ve heard on today’s episode please subscribe, follow, or share wherever you get your podcasts. Leave us a great review, tag us in your next post and be sure to tell others about We’re Good!
Connect with Guest
Dog Tag Bakery website
